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  2. Selling King of Pops (Neighborhood Partner Program)

Marketing Your Business

What we do & what you do.

What We Do

Brand Building

We will continue to build the King of Pops brand through our corporate marketing efforts, including campaigns across social media, email, PR, partnerships, and direct response ads. We will also maintain our website/blog and their SEO opportunities.

We encourage you to submit images and stories from your business via Basecamp for the opportunity to be shared on our main social media accounts.

Design Resources

Our in-house designer has created images that you can use in your marketing efforts. These can be found in the Design Resources folder in Basecamp. You are also welcome to repurpose any of our social posts on your own accounts.

Our design team is available for specific design requests at the rate of $50/hour. Alternatively, we recommend DIY tools like Canva.

Website Listing

You will receive a business listing on https://kingofpops.com/near-me/. This listing can include a link to your website or social media account as well as the address and hours to one of your recurring cart locations.

Lead Generation

There will be leads made available through HubSpot (CRM). You will get assigned the leads for the zip codes in your territory and also have an opportunity to get leads that come in within your region that are out of everyone's territory. You can view the regions HERE

Additional Support

Our Head of Marketing offers additional marketing training and resources in Google Workspaces. We also encourage you to network with other Neighborhood Partners to learn from one another.


What You Do

Social Media

We will start an account for you with the following naming convention:

@kop_[your_neighborhood] (here is an example)

We encourage you to use the social media branding assets found in Google Workspaces, including profile and cover images, highlight covers, etc.

The main account @kingofpops is to be the only verified account.

You are welcome to repurpose any of the @kingofpops content for your own social media, and the original files can be found in Google Drive. 

Tag @kingofpops in your posts for a chance to be featured on the main account.

Grassroots

Connecting with local organizations, influencers, businesses, and media will be highly beneficial to the growth of your business, and we encourage you to focus on building these relationships.

We also encourage creative campaigns, especially involving the company purpose of creating Unexpected Moments of Happiness.